Subject: Chodová Planá - Ben's Place of the Week
From: "Oxford University Press" <[email-masked]>
To: [email-masked]
Date: Fri, 14 Apr 2006 11:16:52 -0700 (PDT)

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Oxford University Press - USA
Ben's Place of the Week
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Chodová Planá
Coordinates: 49 50 N 12 44 E 
Annual beer production: 2,378,000 gallons (90,000 hectoliters) 
Geographic Theme: Location 

Clever advertisers may have come up with the slogan: “Heineken refreshes the parts other beers cannot reach” for a Dutch company, but it took Czech
ingenuity to turn a tagline into reality. Perhaps in an effort to cater to a local population that leads the world in per capita beer consumption,
the Chodovar Family Brewery in Western Bohemia recently began offering a unique type of therapy in the form of Real Beer Baths. Bizarre as the notion
of soaking in a hot tub of yeast and herbs may sound to some, the owners certainly chose their location well—the geothermal activity beneath this
forested region of the country has drawn people to its salubrious spas and mineral springs for centuries.

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